By Lakhwinder Kaur Jhaj-
Abbotsford-The lack of representation and visibility of South Asian women within Falcon or Rustad team not only alienates this vital demographic but also hinders their ability to connect with and mobilize a crucial segment of the electorate. The exclusion sends a clear message to the community that their voices, perspectives, and contributions are not adequately valued or represented. The South Asian community has been supporting political parties for nomination membership recruitment and fundraising for many decades. By failing to field South Asian women candidates, a significant opportunity to engage with a diverse range of voters and address issues that are particularly relevant issues such as equality, cultural representation, and social inclusion are critical concerns, and the absence of candidates who can authentically speak to these issues may limit the Partys’ ability to connect on a
meaningful level. This absence can create a sense of disconnect and disillusionment among South Asian voters to a reluctance to support any of the two parties in the upcoming election. Recommendations to address the challenge of limited support from
the South Asian community and enhance their electoral prospects, they should consider recruiting and promoting South Asian women candidates to enhance diversity and representation. Provide platforms and opportunities for SAW leaders to take on prominent roles within their campaigns. Collaborate with South Asian women’s organizations, community groups, and leaders to better understand the concerns and priorities. By addressing this one issue head on, realigning the campaign strategy can improve with the voter support.
Contact email- lakhj@hotmail.com
